简介： IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion. In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time. Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies. The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?
埃米·罗森/洛拉·佩蒂克鲁/斯科特·麦克纳里/杰克·莱西/拉丽萨·坎波斯/Chloe Carrillo/A·J·帕拉托雷/亚历克斯·莫夫/伊丽莎白·斯塔尔曼/杰里米·桑普尔/约翰·福特-邓克/奇里尔·保兰/乔纳森·本德/Frank Pando/Jazmyn C Dorsey/贾斯廷·安德鲁·菲利普斯/